Dundee United are excited to announce the continuation of their partnership with JF Kegs for the upcoming 2026/27 season. This partnership has been a significant aspect of the club's commercial strategy, with JF Kegs being a proud supporter for many years. As one of Scotland’s leading independent drinks suppliers, JF Kegs has been providing a wide range of beverages to various establishments across the east coast since 2002. This renewed agreement will see the JF Kegs branding prominently displayed on the back of the first-team shirts, ensuring a strong presence throughout the season.

Mark Cunningham, Head of Commercial and Sponsorship at Dundee United, expressed his enthusiasm about the partnership, stating that they are thrilled to continue working with JF Kegs. He highlighted the fantastic support from Jimmy Fyffe and his team, emphasizing the strong relationship that has developed over the years. Cunningham also acknowledged the contributions of their catering partner, Elior, in facilitating this partnership renewal.

Jimmy Fyffe, Managing Director of JF Kegs, shared his pride in the partnership, stating that renewing their commitment for the 2026/27 season is a source of great pride for them. He noted that the club holds significant importance for JF Kegs, and having their logo on the first-team shirts is a fantastic representation of their support. Fyffe extended his best wishes to everyone at Dundee United for the upcoming season, indicating a shared excitement for what lies ahead.

This partnership not only strengthens the ties between Dundee United and JF Kegs but also enhances the club's visibility in the competitive landscape of Scottish football. As the new season approaches, fans can look forward to seeing the JF Kegs branding on the players' shirts, symbolizing a commitment to supporting the club's endeavors both on and off the pitch.